“Why Generative Engine Optimization (GEO) Is the Next Big Thing in Digital Marketing”
GEO VS SEO Introduction In the evolving landscape of digital marketing , content discovery is no longer limited to traditional search engines. With the rise of AI-powered tools like ChatGPT, Google’s SGE, and other generative search platforms, marketers need a new playbook. Enter Generative Engine Optimization (GEO) a next-gen strategy designed to ensure your brand not only shows up but also gets cited in AI-generated answers. Let’s break down what GEO is and why it matters more than ever. What Is Generative Engine Optimization (GEO)? GEO—also known as AI SEO or LLMO (Large Language Model Optimization) is the process of optimizing your content specifically for generative AI systems. Unlike classic SEO, which focuses on ranking, GEO is about having your content directly included in AI-generated responses, increasing brand visibility even if users don’t click through. This involves new formats like llms.txt , structured metadata, and content designed to be easily extracted a...
